My CV

Contact details:
email:
keith1kendrick@yahoo.co.uk
mobile:
07725 577508

Click to download my CV as a pdf

PROFILE
• A highly experienced and accomplished magazine Editor and Editorial Development Director who has worked for three of Britain’s biggest publishers (IPC Media, Trinity Mirror, H. Bauer).
• Expertise in launching and overhauling a wide-ranging portfolio of magazines in five different market sectors, making struggling magazines successful (Bella, Loaded and Chat) and launching new titles by identifying market opportunities (Eat In, In The Know, We Love Telly, Chat’s Fate & Fortune).
• Highly motivated team builder and leader, having recruited and managed several multi-disciplined teams ranging in size from four to 30 people.
• First class analytical and creative skills and the ability to work closely with all aspects of the publishing business, from marketing to advertising to publishing.
• An award-winning regional newspaper features writer, and accomplished and commercially-minded advertorials writer.

CAREER HISTORY

June 2010-present
Freelance Editor, Writer and Editorial Consultant

May 2005-June 2010
Editorial Development Director
H. Bauer Publishing

May 2003-May 2005
Executive Editor
Trinity Mirror, National Magazines Division

Oct 2002-April 2003
Group Editor
IPC Media

March 2000-Oct 2002
Editor
Loaded magazine, IPC Media

Spring 1997-March 2000
Editor
Chat magazine, IPC Media

Aug 1993-Spring 1997
Assistant Editor (features)
Woman magazine, IPC Media

1991-1993
Assistant Editor
Sunday Mercury, Birmingham

1989-1991
Chief Features Writer
Birmingham Evening Mail

1985-1989
News Reporter/Chief Features Writer
Liverpool Echo

1983-1985
News Reporter
Ashton-under-Lyne Reporter, Gtr Manchester

KEY SKILLS & ACHIEVEMENTS

EDITORIAL SUCCESS (reverse chronology)
• Launched and edited Eat In magazine until profitable and established in the marketplace before handing over to a permanent editor.
• Relaunched and short-term edited ailing Bella magazine, which subsequently became the only women’s magazine of the last two years to show any significant sales growth.
• Launched and edited the Daily Mirror’s first-and-only midweek magazine supplement, 3 am Magazine, which generated a consistent circulation uplift of between 40,000 and 50,000 each publication day, which was above expectations.
• Under the direction of Managing Director Mike Soutar, edited and re-designed Loaded magazine which, after three years of decline, recorded two successive ABC circulation increases. The January-June 2002 ABC results showed Loaded as the only mainstream men’s title to grow both period-on-period and year-on-year, contrasting with its rivals’ results: FHM was down y-o-y by 17% and Maxim was down by 11%. Loaded’s y-o-y sales increased by almost 11%.
• Shortlisted for Editor of the Year in the Men’s Lifestyle category of the 2002 British Society of Magazine Editors’ Awards.
• Edited 10 added-value magazine supplements, including two calendars and Loaded’s 100th issue, which helped to deliver some exceptional single-issue sales. The October 2001 issue, for example, soared by 62% on the previous month’s issue.
• As Editor of the women’s weekly magazine, Chat, reversed an 11.5% year-on-year sales decline in first year, consistently selling 500,000 copies a week, by focusing on the readers’ true life stories.
• As a newspaper writer, won the following awards: Consumer Journalist of the Year, for investigations into loan sharks, homelessness and education; Laurence Stern Fellowship, to work on the Washington Post for three months; UK Regional Young Journalist of the Year; North West Feature Writer of the Year; North West Young Journalist of the Year.

MAGAZINE AND BRAND DEVELOPMENT
• Responsible for launching four new magazine brands into Britain’s fiercest consumer and newspaper magazine markets for the country’s biggest publishers –  IPC Media, Trinity Mirror and H. Bauer Publishing.
• Proven ability in spotting market gaps and generating editorial concepts to exploit those opportunities. I launched Eat In magazine to the cookery market; In The Know to the women’s weekly market (though it has since closed); the Daily Mirror’s We Love Telly to the national newspaper supplements’ market; and six annual brand extension magazines for Chat, which generated annual revenues in excess of £500,000.
• Expertise in re-launching ailing brands using SWOT analysis, thorough processes and experience. These were the highly successful re-launch of Bella magazine (which has since recorded five successive ABC increases of up to 26% year-on-year), and the successful re-launch of Loaded (which recorded two successive ABC increases after three years of decline).
• Equally adept at generating strategic editorial visions or working under direction and interpreting a brief.
• Highly motivated self-starter with the adaptability to start a project alone and from scratch and recruit teams and skill-sets according to the changing needs of the project.
• Inspired teams of 4 to 30 to deliver top quality editorial, to deadline, and within budget.
• Ability to work with professionals across all aspects of the publishing business, from advertising to marketing.

LEADERSHIP, MANAGEMENT AND STRATEGY
• Personally headhunted, inspired, motivated, led and managed several multi-disciplined teams of highly talented journalists, ranging from section heads, art directors, writers, picture editors and sub-editors, on titles as diverse as Eat In (cookery), We Love Telly (TV listings) and In The Know (women’s current affairs).
• Set up and led H.Bauer’s Central Development Team, a dedicated unit of individuals with complementary skill sets that covered every aspect of the print publishing business.
• Worked with H. Bauer’s Managing Director to revamp covers and sections for three of the company’s magazines: Take a Break, That’s Life and TV Quick.
• Ability to multi-task and produce high quality products with minimal resources. For example, Eat In had only 4.3 staff – with no freelance contributors. While the magazine was in its infancy, I directed the team, as well as researched, wrote and subbed all content; liaised with publishing, ads and marketing departments; and dealt with PRs. In addition, I learned several new skills so that I could multi-task across the entire magazine, including how to sub-edit in InDesign, how to picture research and compile collections in Bridge, and how to manage flatplans in Maxim.
• Penchant for liaison, coordination and organisation. For example, at Trinity Mirror, I recruited a team of 12 to launch the magazine in secret; worked with market research company to analyse reader needs and feedback; negotiated contract with outside supplier for television listings and other content to keep costs to a minimum; came up with name for the title; briefed direct marketers and advertising agency for TV ad campaign; wholly responsible for the creative look, tone and content of the magazine.

COMMERCIAL ACHIEVEMENTS
• Wrote and sub-edited all of H. Bauer titles’ (Take a Break, That’s Life, Bella, TV Quick) advertorials alongside developing new launches, generating significant advertising revenue for the company whilst saving money on freelance contributors.
• Grew syndication revenue on Loaded by 30% by tying up deals with national newspapers for use of Loaded photography.
• Increased revenues from reader-interactive phone lines on Chat from £25,000 to £250,000 in a single year.

PERSONAL DETAILS
Nationality: British
Education: National Council for the Training of Journalists Proficiency Diploma; 2 A levels; 7 O levels:
Computer skills: Mac, Word, Internet, InDesign (sub-editing level), Bridge, Maxim, basic Powerpoint
Interests:  Cooking, commercial fiction writing

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